Continuing Professional Development
Professional Identity 2
Social Media Workshop for Adult Guidance Information Officers was facilitated by Fiona Ashe of Flasheforward.ie and Declan Cassidy of eurav.eu
Adult Guidance Information Officers working in the FET sector have responsibility for a range of information areas. More and more, online and social media play a key role in how the adult client group engage with each Adult Guidance Service. Websites invariably represent the face of an organisation. Therefore, it is essential to take some time to consider what it is that will capture the interest of adults, who may wish to return to education and engage in career development.
The short film below highlights some key areas to consider when engaging with social media. There may be many layers of information, which an Adult Guidance Service has on offer. However, what the adult sees and/or hears first, may represent the critical initial emotional connection to that person. Expressing the passion of an organisation to meet the needs of adults is an essential first step. Tapping into a life changing dream will often grab the person’s attention. Personal stories, pictures, films, creative graphics, short video clips that pose a single question or challenge, music that touches the heart, are all key tools to establishing that first contact. More text based information can be linked and people may access this, once the initial interest is captured.
Further areas discussed include some of the more technical areas of licensing; bringing sites to your page, rather than signposting people out to another site and the key motto: ‘no content is better than old content’!!
Here are some key links to this workshop:-
Video on Professional Identity