“We never know how high we are
Till we are called to rise;
And then, if we are true to plan,
Our statures touch the skies.”

Emily Dickinson, American poet


Strategic Planning


Who should be involved in the planning?

Who should be involved in the planning


When planning, it is important to have input from everyone who will be responsible for implementing the plan or who will be affected by it. A significant degree of learning takes place for those involved in the planning process. Great benefit can be gained from the 'ideas generation', analyses and debates which take place around issues concerning a Service.





Can you identify and name the people and organisations who should be involved in the development of an Adult Educational Guidance Plan within your Service?

The following represent an example of stakeholders, who are likely to be involved in the development of an Adult Education Guidance Plan:-

  • Adult Educational Guidance Service management and staff;
  • Guidance counsellors and adult guidance information officers;
  • Clients;
  • Local partners and other key stakeholders;
  • Appropriate statutory or funding agencies;
  • Course providers.

Information from stakeholders can be obtained through consultation or surveys or through analysis of qualitative and quantitative data,


Using qualitative and quantitative data as a strategic management tool can provide invaluable information to guide planning as follows:


client numbers, referrals, staff time, general public queries


issues and challenges, gaps in provision, best practice, access and social inclusion, networks and outreach, case studies

Client feedback

client expectations & satisfaction, accessibility of the Service, information available, improvements needed


needs analysis and evaluation of CPD
Communications within the Service, between management/staff/clients.